COPY TO WRITE HOME ABOUT

Case Study: TOUCHNOTE

Email copy | Print copy | Web copy | Blogging | App copy | Video copy

TouchNote is the world’s most popular postcard-sending app.
Since 2008 they’ve helped to send over 15 million postcards worldwide.

client brief

  • Create copy with a clear, and distinct voice, ensuring brand tone of voice is reflected across all platforms

  • Work with directors, the wider design team and marketing to achieve consistency across all copy

  • Create an editorial guideline framework for future internal copywriters and external agencies

  • Interpret over 200 copywriting briefs to reflect project requirements

TV AD COPY, VOICEOVER SCRIPTS, VIDEO copy

Email campaign copy

Steph is not just an incredible copywriter who’s able to produce great quality copy, following brand guidelines, the deadline for the project and any channel limitation or variation required.
What sets her apart is her dedication, her ability to prioritise based on the wider business requirements and to think outside the box.
— TouchNote | Retention Lead

Web copy

APP COPY

Print copy

BLOGGING

SOCIAL MEDIA + sOCIAL AD COPY