DESIGNING EDITORIAL COPY
CASE STUDY: THE VALE LONDON
| Blogging | Brochure copy | Product descriptions |
Founded by designer and artist Melinda Marquardt, The Vale designer textiles and wallpapers allow an authentic connection between the artist and the client, for exclusive use in the finest homes.
client brief
Launch client blog presence alongside their new website
Introduce the brand
Create regular blog posts that highlight design features, point of difference and raise brand awareness
Develop high-quality blog subjects and research to turn into monthly blog posts
Elevate their brochure copy, creating buzz and weaving a story through each collection
Breathe new life into their product descriptions, in line with the theme of each collection and the elevated brochure copy
Blogging
It was essential to capture the vision of the artist behind The Vale brand, so I held in-depth interviews with Melinda to really capture her voice and approach to design. These interviews provided the raw material needed to fashion thoughtful blog articles that would appeal to the luxury interiors market.
“Stephanie was extremely professional at every stage of the process and delivered well researched and thoughtful posts in a timely manner.”
The Vale blog has now been established, with relevant posts being regularly created and uploaded. These posts are reinforcing customer engagement and converting to newsletter sign-ups for The Vale product newsletters.
Product descriptions
The Vale were keen to explore the themes and stories behind each of their collections, ensuring each product reflected the wonder and intrigue behind the scenes.
