ARTICLES, FYI

CASE STUDY: LOVEGUNN

Article writing | Thought-piece copy

LoveGunn combine the strategic thinking of a large consultancy with the quality, care and craft of a small studio. They produce a bi-monthly thought piece - the FYI series - which I had the pleasure of working on in June this year.

client brief

  • Research and write an article to get vegan, free-from and veggie brands thinking differently

  • Make readers aware that coming to LoveGunn for branding and packaging projects, will force them to question conventions and think differently about their brand

  • Focus on the often bland, often virtually invisible shelf presence of vegan, veggie and free-from products and identify the potentially huge brand problem this causes

  • Suggest the solution of this problem to be repositioning vegan, free-from and veggie on the same level as other brands - with reference to stand-out brands like Oatly

ARTICLE Writing

“Steph grasped the brief super quickly and outlined a clear approach from the off. She challenged our process to give the most relevant and engaging perspective.

We are delighted with the final work and look forward to working with her again!”
— LoveGunn | Co-Founder