BRANDING BUZZ
case study: HONEY CREATIVE
Email copy | Blogging | Article writing | Print copy | Social media
Honey are a creative brand consultancy, based in London. Their impressive bank of clients include Tesco, Eylure, Weight Watchers and more.
Client brief
Write well-researched, though-provoking blogs and events content
Raise the brand’s online profile
Engage Honey’s discerning clientele
Attract potential clients
Devise a content marketing strategy
Write monthly articles and thought pieces, as well as promotional events material
The content served to attract decision-makers from household-name brands including Ribena-Lucozade, Boots and Shell. Many are now Honey clients.
BLOGGING + ARTICLE WRITING
Honey’s tone of voice is intelligent but not overly formal, so I wrote sophisticated pieces, written in a friendly, witty tone that speaks straight to the reader. Some of the articles were also split into shorter blogs, which you can find here, as well as the event write-ups.
By researching industry trends, I transformed relevant insights into hot topic articles that raised client engagement and increased client enquiries.
“Steph was very organised, efficient and proactive.
She is very articulate and contributed
well to our team. ”
Email copy
PRINT COPy + case studies
“Steph has been a pleasure to work with.
We’ve been involved together on a number of projects and each time her intelligence
and insight were indispensable.”
